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ASOS backlash for itemizing UK dimension 10 as 'massive'

ASOS and Pull & Bear have been criticised on social media for describing a pair of dimension 10 shorts as “massive”.

Twitter consumer Hollie posted a screenshot of the merchandise.

Since then, many individuals have left feedback together with: “No marvel ladies suppose they’re fats when a big is a dimension 10.”

ASOS has apologised for the itemizing of the merchandise and has referred to as it a “technical glitch”.

Since sharing the tweet, it is had greater than 2000 likes and has been shared almost 600 instances.

https://twitter.com/GrrlGhost/standing/864825390711414785

Most of the tweets tackle how sizing gadgets on this manner is harmful.

https://twitter.com/samlovesalfie/standing/865101707872788480&hide_thread=true

Some additionally present concern that any such sizing may promote a unfavourable notion of physique picture for ladies.

“I used to be dimension 10 as soon as in my life ever and it was after I was anorexic,” says Maeve McQuillan.

“Calling it ‘massive’ just isn’t good,” she provides.

Pull & Bear is owned by Spanish firm Inditex, who additionally run Zara, Bershka and Mango.

https://twitter.com/Machneas/standing/864862532581896193

Maeve additionally tweets to say “In Zara, a 12 is an XL… it is simply not statistically correct.”

https://twitter.com/OiAbs/standing/864860422419230720&hide_thread=true

The dimensions information from the Pull & Bear web site matches up sizes XS-XL with European sizes however not UK ones.

It lists a ‘Massive’ right here as a EU 40, which in UK sizing could be a 14, not a 10.

The web model Glamorous makes use of sizes Small, Medium and Massive and lists them as a 10, 12 and 14 respectively.

Different shops Topshop, Fairly Little Factor and Boohoo checklist their shorts by gown dimension.

ASOS mentioned in a press release: “We’re actually sorry for the confusion brought on by the technical glitch, which meant sure Pull & Bear sizes weren’t represented correctly.

“This explicit model has now been mounted and again on-line.”

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